|
|
West Coast Choppers
If
you are like most motorcycle enthusiasts you were captivated with
Discovery Channel's Motorcycle Mania I and II series, starring the
ever-popular Jesse James and his West Coast Choppers crew. James,
who started West Coast Choppers in 1993 in a corner of his mom's garage,
has built West Coast Choppers into a reputable powerhouse. Without
investors or financial backing, West Coast Choppers has grown into a
50-person, 18,000 square foot shop with an estimated $6 million in annual
revenues. James has built his West Coast Choppers brand in the same
manner as he builds his custom bikes, doing it his way, and with methodical
precision.
|
|
But
as James is the driving force behind West Coast Choppers, it is his
"Works of Creation" that is the lifeblood. Each bike that is
built is custom tailored to its specific owner, like a form fitting Armani
suit. James has established a few trademarks to his brand as well as his
heritage to the legendary outlaw Jesse James. Among them: insanely
stretched out front forks, aluminum 140HP engines, and .44 and 9mm shell
casings adorning gas cap covers and riser bars. For
those who can pony up the $50,000 to $150,000 price for a West Coast Choppers
personalized custom creation, great....you would still have to wait in line.
Average wait time is around a year. For
those who cannot afford a signature series Jesse James West Coast Chopper,
take heart. James has expanded his West Coast Choppers brand into apparel
and related merchandise. The West Coast Choppers brand of clothing has
shown to be a top seller among motorcycle enthusiasts. Sales of T-shirts,
belt buckles, posters, and the like have given motorcycle enthusiasts the
opportunity to experience the appeal of James and his West Coast Choppers
brand.
|
|
